Photos that win jobs

Photos are the cheapest marketing you have. Profiles and ads with real, recent photos look busier and more trustworthy than ones with none. You already take most of these on your phone.

• Before and after. Take both from the same spot. These are the photos people look at most.
• You and your crew. Homeowners want to see who's coming to their house. Wear your branded shirt.
• Your truck or van. Clean, with your logo showing.
• Finished details. A clean solder joint, straight shingle lines, a tidy panel. Small details show pride in the work.
• A tidy site. Drop cloths down and tools put away say “respects my home.”

Shoot sideways in daylight, wipe your lens, and never post a customer's face, address or house number without asking. Use your best shots everywhere: Facebook, Instagram, Kijiji, HomeStars and your website.

The short versionBefore-and-afters, your crew, your truck and clean details. Real photos beat stock photos every time.